Let the Santa Rosa Cannapass Be Your Guide to an Elevated Easter 4/20 Weekend
Spring in Sonoma County is pure magic—rolling green hills, blooming flowers, and crisp, coastal air all set the scene for one of California’s most iconic cannabis-friendly weekends: 4/20. And there’s no better place to celebrate than Santa Rosa, the heart of Wine Country’s cannabis culture.
This year, 4/20 lands on Easter Sunday, making it a holiday doubleheader. Whether you’re a canna-curious traveler or a seasoned enthusiast, Santa Rosa’s CannaPass is your ultimate guide to explore, experience, and elevate your journey. This gamified app rewards you for discovering the best cannabis dispensaries and experiences the region has to offer. Earn points, enjoy exclusive discounts, and score a free Cannapass beanie when you check in at the featured stops. Your itinerary in the rolling green hills of Sonoma County await, along with cannabis recommendations perfectly paired with culinary, cultural and nature activities.
Your Home Base: The Astro
Start your 4/20 weekend in style with a stay at The Astro, Santa Rosa’s retro-chic Midcentury Modern motel located just minutes from downtown. The Astro blends vintage charm with modern flair, making it a convenient and comfortable landing pad for your cannabis-fueled explorations.
Friday, April 18: Arrival and Early Deals
Afternoon:
Check into The Astro and get your bearings. Download the Santa Rosa Cannapass and plan your route—there are multiple dispensaries participating, and many are offering weekend-long 4/20 specials. Stop by Steinhouse Chocolates, a gourmet shop in downtown Santa Rosa, to pick up some sweet treats and homemade goods for later.
4:20 PM:
Start the celebration early at Doobie Nights, one of the most visually immersive dispensaries in the country. Their 4/20 deals begin at 4:20pm sharp, with 42% off everything except Puffco products through Sunday. Grab your goodies, take a selfie in their psychedelic space, grab a taco at Tacos Locos in their parking lot, and earn your first check-in on the Cannapass.
Dinner:
Head to The Spinster Sisters, a local favorite for seasonal, farm-to-table fare. Located in the SOFA arts district, this stylish spot is perfect for an elevated culinary experience. Enjoy a cannabis-inspired pairing: opt for a relaxing edible or a flower cultivar rich in the terpene myrcene before dinner to enhance your palate.
Saturday, April 19: Art, Nature & More Dispensary Deals
Morning:
Start with a leisurely brunch and coffee at Americana in Railroad Square—delicious fuel for the adventures ahead.
Midday:
Embrace your artistic side at the Museum of Sonoma County, where the current exhibit “UNRULY: North Bay Artists from the San Francisco Art Institute” is on display. If you’re up for more, at 5pm there’s a talk by SFAI archivist Jeff Gunderson: From Russian Hill to Russian River and Beyond. This stop makes for a fantastic Art & Culture Effect Pairing—try a creativity-boosting floral smelling variety before diving into the galleries.
Late Afternoon:
Visit JANE Dispensary in Santa Rosa, where their biggest deals of the year kick off at 9am, along with gift bags, live glass blowing, food trucks and special prizes (keep an eye out for the Golden Egg!). JANE has a great selection of topicals and beverages, be sure to ask their team for some recommendations and check in on the Cannapass.
Evening:
Treat yourself to dinner on the patio at La Rosa Taquileria & Grille. Enjoy a fresh margarita and some bold Mexican cuisine as the sun sets on downtown Santa Rosa. Or opt for a romantic vibe with a meal at La Gare French Restaurant, a hidden gem for date-night dining near Railroad Square.
Sunday, April 20: The 4/20 High Holiday (and Easter!)
Morning:
Celebrate 4/20 and Easter with an Adult Easter Egg Hunt at Doobie Nights! Enjoy free tacos, coffee, and live tunes while soaking up the festivities. Then swing by 365 Recreational Cannabis, another Cannapass dispensary. Their 4/20 and 5th Anniversary bash kicks off at 9am with an Artists’ Market, doorbusters and goody bags, and a fun photo wall where you can snap a selfie and Check in on the Cannapass.
Midday:
Take a short scenic drive west along the Russian River for a Nature Effect Pairing adventure. Stop at Riverside Wellness in Guerneville—a Cannabis Trail Landmark honoring cannabis pioneer Brownie Mary. Stock up on supplies, then grab gourmet sandwiches next door at The Farmhand.
From there, head into Armstrong Redwoods State Natural Preserve. Wander among towering redwoods in meditative serenity, or enjoy a picnic with your artisanal goods from Riverside Wellness and The Farmhand. Let an invigorating citrus-smelling cannabis cultivar enhance the natural beauty around you.
Afternoon:
Continue onto Jenner Headlands Preserve for ocean views and crisp sea air—a perfect setting to unwind or to take a quick hike if there’s time. This makes for a dreamy end to a nature-filled excursion before heading back to town. Alternatively, you can head back to Santa Rosa to catch Cherry Kola’s 4/20 Customer Appreciation Day deals and festivities, and collect one more Cannapass check-in.
Evening:
Back in Santa Rosa, close out the holiday weekend with an unforgettable visit to Paradise Ridge Winery. Take in panoramic views while sipping wine, and stroll through their sculpture garden full of unique Burning Man-inspired art.
Complete Your Cannapass and Earn Rewards
As you check in to each participating dispensary on the Santa Rosa Cannapass, you’ll unlock exclusive deals and work your way toward a coveted Cannapass beanie—a perfect memento from your high-spirited weekend that you can pick up on Monday on your way out at the Santa Rosa Welcome Center in Railroad Square. With so much to do and see, 4/20 in Santa Rosa becomes more than a cannabis holiday—it’s an immersive cultural and wellness experience.
Plan Your Trip
With its blend of stunning natural beauty, forward-thinking cannabis culture, and award-winning cuisine, Santa Rosa is the perfect spring getaway for 4/20 weekend. Book your stay, grab your Cannapass, and come celebrate an elevated Easter weekend in style.
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