Celebrating over 100 years of hospitality, Hotel La Rose is the only Sonoma County hotel to be listed with the National Trust Historic Hotels of America. We're the best place for you…
California Welcome Center
In Historic Railroad Square
9 4th St, Santa Rosa, CA 95401
Hours:
Mondays - Sundays | 9:00am – 12:30pm and 1:00pm – 4:00pm
(707) 577-8674
At the California Welcome Center – Santa Rosa, travelers will find the perfect stop for trip planning, insider recommendations, and a relaxing break from the road. Conveniently located in Historic Railroad Square—just off Hwy 101 and Hwy 12—the center is easy to find and surrounded by shops, restaurants, and local charm.
Our friendly and knowledgeable staff are here to provide personalized advice on everything there is to see, do, eat, drink, hike, bike, and explore in Santa Rosa and throughout Sonoma County. Visitors can pick up free local maps, brochures, and guides to help plan their adventures, from wine country tastings to outdoor recreation, family attractions, and cultural experiences.
The Welcome Center itself is housed in a beautifully restored 1900s train depot, which also features the Northwestern Pacific Railroad Museum, complete with historic artifacts and an interactive train display. It’s a fun stop for both kids and history lovers.
Santa Rosa Souvenirs
In addition to travel resources, the Welcome Center also offers a curated selection of souvenirs, locally made gifts, and California-themed merchandise, perfect for taking a piece of Sonoma County home with you—or finding something special for friends and family.
Rotating Exhibits at the California Welcome Center
The California Welcome Center isn’t just a hub for travel information—it’s also a showcase of local creativity. Our rotating exhibits feature collaborations with the Charles M. Schulz Museum, the California Indian Museum & Cultural Center, Recology & ArtStart, and other local artists and cultural partners. From Peanuts-inspired art and Indigenous storytelling to innovative recycled-material installations, there’s always something new to discover each time you visit.
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